RAM on 60 Minutes

Wednesday, May 9, 2007

A Reconfiguration of the Percentage Idea

It has turned out that my idea of judging success by the percentage of sold items to ended listings is no good. eBay doesn't count "Good Til Cancelled" store items as ending when they roll over every thirty days. The "Ended Listings" figure only shows items which have been put up for auction, not listed directly to store inventory.

The new plan is to divide the "Number Sold" by the total of "Active Items" plus "Number Sold." Instead of 21%, I get a figure of 8.9%. It is just occurring to me that to get a monthly figure, the "Number Sold" would have to be "Number Sold in Month," which means that it is going to be a couple extra steps that are not immediately presented by eBay's figures. They do give Sales Reports, which have shown that 8 or 9 percent figure, but the reports are published with a delay of many days. Maybe that is OK for someone who has been at it for a longer time. I am anxious to get the figures right now - sign of the times, eh?

People continue to buy ads I almost didn't even list. I take it that means that my thinking is not what should be guiding the world. There's a lesson in humility. I'll take it. Character building.

So, if volume is the answer, I'd better get scanning.

Happy Wednesday.

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